PRODUCT DESIGN | UI/UX DESIGN

Delivering elegant, thoughtful, and user-centered solutions that impact millions of customers.

I'm a product designer leading the end-to-end design of digital applications across startups, agencies, and enterprise organizations.

UX Design Illustration

My Expertise

15+ Years

Interactive Design Experience

7+ Years

Product Design Experience

6+ Years

Figma & Prototyping Experience

5+ Years

UX Research Experience

My Design Process

A systematic approach to creating user-centered experiences that solve real problems and drive business value.

Research & Discovery

Understanding user needs, business goals, and technical constraints through comprehensive research.

  • User interviews & surveys
  • Competitive analysis
  • Stakeholder workshops
  • Technical feasibility study

Ideation & Strategy

Brainstorming solutions and creating strategic plans to address identified opportunities.

  • Design thinking workshops
  • User journey mapping
  • Information architecture
  • Feature prioritization

Design & Prototyping

Creating visual designs and interactive prototypes that bring concepts to life.

  • Wireframing & mockups
  • Design system creation
  • Interactive prototyping
  • Visual design refinement

Development & Testing

Collaborating with developers and testing to ensure quality implementation.

  • Process Flows & Documentation
  • Usability testing
  • Performance optimization
  • QA testing

Launch & Iteration

Launching products and continuously improving based on user feedback and data.

  • Launch planning
  • User feedback collection
  • Analytics monitoring
  • Continuous improvement

Design Methodologies

I leverage proven methodologies to ensure consistent, high-quality outcomes across all projects.

Design Thinking

Human-centered approach to innovation

Empathy-driven Iterative Collaborative

Agile UX

Rapid iteration and continuous delivery

Fast delivery Flexible User-focused

Lean UX

Minimize waste and maximize learning

Efficient Data-driven Validated

Design Tools

I have over a decade of experience using a wide variety of software across the full spectrum of creative industries. My broad technical skillset from prototyping tools to HTML/CSS frameworks elevates my ability to craft effective, engaging interactive experiences.

Figma

Sketch

Adobe XD

UserTesting

Jira

Confluence

Illustrator

Photoshop

After Effects

Animate

Maya

Salesforce

HTML5

CSS3

AI Studio

ChatGPT

Cursor

Claude

I love working on:

Design System Development

I've had a lot of experience with building and managing component libraries, particularly in Figma. I enjoy the challenge of creating robust design assets that are flexible, lean, and easy to use.

UX Strategy

It's satisfying to learn how the product works on a deep level, gathering juicy user research, and going above and beyond to meet our business goals.

Motion & Interaction Design

I have a degree in animation; give me a chance to flex that particular skillset and you won't be disappointed.

Process Flows

Good planning is foundational to my design process. Process flows are my favorite tool to avoid bottlenecks and ensure a seamless handoff.

Instructional Content Design

I enjoy taking an information-dense topic and making it easier to understand in an engaging, digestible format. Bonus points if I'm allowed to make it fun.

Team Building

I have a lot of fun teaching junior designers. Need someone to run a Figma workshop or give your newbies some onboarding training? I'd be more than happy to take the lead!

Select Case Studies

A showcase of my recent projects and the impact they've delivered

Licensed Colorist on Demand

Licensed Colorist on Demand

Designing an end-to-end digital consultation experience that converts hesitant customers into confident DIY colorists.

View Case Study
Bag & Checkout Redesign

Bag & Checkout Redesign

Redesigning Sally Beauty's end-to-end purchasing experience to reduce cart abandonment and drive $2.5M in incremental revenue.

View Case Study
Personas development thumbnail

Personas: Sally App Customers

Defining key customer personas to guide feature prioritization and optimize the in-app experience.

Explore Project

View All Projects

Explore my complete portfolio of UX case studies and design work.

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