Project Case Studies
A showcase of my recent projects and the impact they've delivered:
Licensed Colorist on Demand
Designing an end-to-end digital consultation experience that converts hesitant customers into confident DIY colorists.
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SallyBeauty.com Bag & Checkout Redesign
Redesigning Sally Beauty's end-to-end purchasing experience to reduce cart abandonment and drive $2.5M in incremental revenue.
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Personas: Sally App Customers
Defining key customer personas to guide feature prioritization and optimize the in-app experience.
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Site Enhancements: Product Detail Pages
Modernizing Sally Beauty product pages with an updated visual system, improved UX, and accessibility-focused patterns.
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UX Writing & Documentation
Creating educational content and internal resources that bridge knowledge gaps and empower teams.
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Creative Design Mini-Portfolio
A collection of non-UX projects I've worked on. Includes branding, digital marketing, print design, and vehicle wraps.
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